First of all thank you so much for becoming an ambassador we’re absolutely stoked to have you onboard

What Being an Ambassador Really Means

You are a host, not a guide, coach, or instructor.
Think of it like inviting friends for a ride - you set the tone, not the pace.

• Let’s Define Host

A Host is a SheRides Ambassador who facilitates a social mountain bike ride on behalf of SheRides. The role of the Host is to organise the meet-up, create a welcoming and inclusive environment, and support the group in riding together in a social, collaborative way.

Hosts may have a loose ride plan (such as suggested trails, distance, or timing) and may help guide the group in line with that plan, sharing the route with others and informing riders of where to head, whilst taking into account the group’s preferences on the day. However, Hosts do not provide coaching, instruction, formal leadership, or supervision, and are not acting as qualified ride leaders, mountain bike guides, or instructors. An example of this is the difference between saying ‘we’re heading that way on the blue called XX’, a perfectly fine way to direct the group, and not saying things like ‘there’s a sick jump up here on XX trail that I’ll help you all get over’- something that is directly influencing the group and offering help to hit a feature- a big no-go.

• Qualifications

Hosts are not required to hold any formal guiding or coaching qualifications and do not take responsibility for participants’ riding decisions, navigation, safety, or risk management. All riders are responsible for assessing their own ability, choosing how they ride, and making their own decisions throughout the ride.

If you are an ambassador with your own qualifications and insurance then great! We need to have a copy of your insurance and your qualifications on file, then you can act within the scope of said qualifications with the understanding that you are operating outside of our regular terms, and within the terms of your own insurance and qualification.

• What Duty of Care Does Exist For a Host

When acting within the host role you’ve defined, a host is generally expected to:

1. Act reasonably

• Not act recklessly or negligently
  
  

• Not knowingly put riders into obviously unsafe situations
  
  

• Not ignore clear, immediate hazards that would be obvious to a reasonable person
  
  

2. Share accurate, honest information (to the best of your knowledge)

• Give a fair description of:
  
  

• ride type
  
  

• general terrain
  
  

• approximate distance / duration
  
  

• Not deliberately misrepresent the difficulty or nature of the ride
  
  

This supports informed decision-making by participants - not supervision.

3. Create a socially supportive environment

• Make people feel welcome
  
  

• Help the group ride together socially where possible
  
  

• Encourage communication within the group
  
  

This is facilitation, not control.

4. Not assume responsibility you don’t hold

This is an important one.

A host should not:

• present themselves as a guide, leader, or instructor
  
  

• give technical coaching or instruction
  
  

• make decisions for riders about what they should or shouldn’t ride
  
  

Doing so could increase your duty of care beyond what’s intended. (Unless you are qualified to do so)

A host does not have a duty to:

• Ensure the safety of every rider
  
  

• Manage or eliminate risks inherent in mountain biking
  
  

• Supervise riding behaviour or enforce rules
  
  

• Assess individual riders’ skills or fitness
  
  

• Be responsible for navigation or route-finding
  
  

• Provide first aid (unless they choose to, voluntarily)
  
  

Each rider retains personal responsibility for their own riding decisions, pacing, line choice, and risk, equipment and preparedness and whether to continue, stop, or turn back.

To Summarise

You Role as a Host is to:

• Create a warm, friendly, inclusive vibe.
  
  

• Help riders feel comfortable and confident to show up and enjoy a ride.
  
  

• Facilitate the cohesion of the group, not lead it.
  
  

• Encourage connection, conversation, and a relaxed pace.
  
  

• Keep communication clear and respectful.

• Act reasonably and not negligently.

• Represent SheRides’ values in a real, authentic way.

What You Are Not:

To protect you (and SheRides), here’s what your role doesn’t include:

• You’re not a guide.*
  
  

• You’re not a qualified leader.*
  
  

• You’re not a coach or instructor.*
  
  

• You’re not responsible for riders’ decisions, bikes, confidence levels, injuries, or navigation choices.
  
  

Everyone rides at their own risk, and that’s made clear to all participants.

*Unless this has been discussed beforehand with us and you hold the relevant qualifications. 

How to Build a Community (Not Just a Ride)

We’re not aiming for one-off rides - we’re building pockets of empowerment nationwide.

Your job isn’t just to show up and host. Your job is to ask:

• Who do I want to open rides to the most?
  
  

• What does my local area need?
  
  

• Would I like to support riders who can help lead from within the group? 

As your community grows, there are a couple of things that might happen: 

• 1. You’ll end up with a large group where you want a bit of support either up front or at the back of the pack and by creating confidence in others through your rides you’ll naturally find people to help with this.

• 2. You’ll probably end up with a lovely mix of regulars who are ready for more challenging rides and newcomers who are still building confidence. We want both groups to feel included - and that’s where having a little “support crew” within your community makes a huge difference. Over time, you may find a few riders you trust who are happy to take on slightly more challenging groups. For example, one month they could host a red-level ride while you take the blue-level group… and the following month you switch it up so you get to ride the techy stuff too. This keeps the rides inclusive, varied, and fun - while also helping your community grow into something self-supporting, confident, and long-lasting.

We want your community to grow into something self-sustaining - where riders feel confident enough to help each other, support newcomers, and create that ripple effect only women’s communities can.

It's your space - we’re just helping you shape it. 

The Importance of Media & Why We Ask You to Capture It

One of the most powerful tools we have for growing the SheRides community is showing what our rides are really like - not the polished, perfect version, but the real one. We ask ambassadors to take photos and videos (only when it’s safe to do so!) because your content gives other women the confidence to show up.

What we need from you:

1. For you to create an instagram post after your ride and collaborate with us on it.

2. Share any photos videos into our media folder so we can create future content showing real women on bikes

3. To help celebrate our riders - if you see any of your riders posting on instagram send us the reel and we’ll share it to our story

When people see real riders out on the trails - laughing, chatting, pushing bikes up climbs, getting nervous at features, stopping to breathe, sessioning a corner, celebrating small wins, or even having the odd wobble or crash - it shows that our rides aren’t elite, intimidating or performance-focused. They’re human. They’re welcoming. They’re relatable.

In a world where social media often paints a picture of MTB as fast, fearless, and full-send only, your content helps rewrite the narrative. It tells women “You don’t have to be fearless to join us. You just have to be you.”

Media also helps us to:

• Grow your local community by showing what your rides are like.
  
  

• Encourage new riders who might be nervous about attending their first ride.
  
  

• Show progression within your group over time.
  
  

• Celebrate the highs AND the sticky bits, because both matter.
  
  

• Highlight the vibe - the friendships, the coffee stops, the laughs, the muddy faces, the moments of ‘you’ve got this’.
  
  

We’re not asking for a full photoshoot - just small snippets that show the heart of what we do. A real, supportive, women-led space where everyone belongs. Check out our instagram page to see the varied content we have from different ambassadors @sherides_collective.

And remember:
You don’t have to capture perfection - the imperfect moments are often the ones that resonate most.

What You Can Expect From Us

We’ve got your back with:

• A supportive ambassador network.
  
  

• Regular check-ins and updates.
  
  

• Help and advice whenever you need it.
  
  

• Opportunities to grow your confidence.
  
  

• Discounts, perks, and ambassador-only events.
  
  

Your Perks

You deserve some love for the time and energy you put in:

• FREE Ambassador Ride Jersey - ordered once you’ve hosted two rides
  
  

• FREE access to all our fitness programmes after 4 months + a minimum of 4 rides
  
  

• £200 off SheRides MTB retreats & early access booking after 6 months of first ride + a minimum of 6 rides
  
  

• FREE Ambassador Retreat (UK-based - details shared when confirmed)
  
  

• 10% off all SheRides merch with code Ambassador10
  
  

• Partner discounts available immediately:
  
  

• 10% off SendHer MTB (code: sherides10)

• 10% off Trailbloom (code: sherides10)  

• 10% off Adventure Kit Hire for any products to do with mountain biking - bike bags, garmins etc. It’s possible we can get you free hire if you do some promo content too - let me know. This link is an affiliate link.

• Please tag all the above when wearing/ using their kit!